Understanding Quality Score and its Implications in Search Marketing
This presentation offers insight on Quality Score—what it is, how it works, why it matters and how you can improve it.
During this 10 minute presentation, Kim Standing, one of our Paid Search experts, explains the following:
- What is Quality Score?
- Why does Quality Score matter?
- What does Quality Score mean to my AdWords account?
- How does Quality Score work?
- How does Quality Score affect ad rank?
- How do you improve Quality Score?
