WebsiteBiz Executive Kyle Bumgardner Discusses Web Analytics and Online Marketing - Press Release

CHARLOTTE - Kyle Bumgardner, Director of Business Development at online marketing agency WebsiteBiz recently presented "Using Web Analytics to Improve Return on Your Marketing Investment" at the Charlotte Chapter of the American Marketing Association (CAMA). This event was held at Dilworth Neighborhood Grille, 911 East Morehead Street in Charlotte.

"Using Web Analytics to Improve Return on Your Marketing Investment" focused on how marketers can use Web analytics data to make informed decisions and improve return on investment across online and offline marketing initiatives. It also discussed best-of-breed Web Analytics platforms, and included a review of metrics and case studies of how companies are using this data within their marketing departments.

"We appreciate that Kyle's presentation gave concrete examples of how web analytics have been employed to make better marketing decisions," says Spencer Williams, president of the Charlotte American Marketing Association. "He was able to take an obviously complex subject and deliver meaningful understanding to our audience."

About the speaker:
Kyle Bumgardner is the Director of Business Development at WebsiteBiz and a leader in helping marketers evaluate online marketing initiatives that drive results. His extensive knowledge of online marketing coupled with his breadth of business experience has helped marketers achieve and surpass their goals.

Bumgardner is an active member of the interactive marketing community and participant in national industry events. He has been called upon to speak at American Marketing Association (AMA) events along with regional online marketing seminars. He is also a co-founder of the newest interactive marketing association, Charlotte Interactive Marketing Association.

To read more of Kyle Bumgardner's insights on social marketing, visit http://www.marketerinsight.com

About WebsiteBiz:
WebsiteBiz was launched in 1997 and has grown to become one of the top online marketing agencies in the Southeast. Core competencies include developing results-driven Internet strategies, search engine optimization, paid search marketing, online media buying, permission-based email marketing, social media marketing, Web effectiveness, and Web analytics.

WebsiteBiz is ranked the 7th fastest growing private company in Charlotte, the 51st fastest growing private Advertising and Marketing company nationally, the 87th fastest growing private company in the Southeast and the 560th fastest growing private company nationally by Inc. magazine. Additionally, WebsiteBiz is the only exclusive online marketing agency ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal.


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