Online Marketing Agency WebsiteBiz Expands Web Effectiveness Practice - Press Release

CHARLOTTE - Online marketing agency WebsiteBiz (www.websitebiz.com) has expanded its Web Effectiveness practice to include more extensive utilization of multivariate testing platforms to improve website conversion rates. Multivariate testing is used in online marketing to test multiple components of a Web site in a live environment to determine optimal content, messaging, and offers for attracting the right visitors and converting them to customers.

"With this expansion, WebsiteBiz clients will be able to better develop compelling online content and offers, deliver an engaging online customer experience and increase online conversion rates and sales," says Eric Dudley, president of WebsiteBiz. "WebsiteBiz clients achieve the highest conversion rates in their respective industries through improved Web effectiveness."

WebsiteBiz has been utilizing Google's Website Optimizer, which allows them to help clients increase the value of their existing Web sites. This expansion of services includes the addition of Omniture Test & Target, which quickly tests different Web site designs, content, navigation and campaigns.

About WebsiteBiz:
WebsiteBiz was launched in 1997 and has grown to become one of the top online marketing agencies in the Southeast. Core competencies include developing results-driven Internet strategies, search engine optimization, paid search marketing, online media buying, permission-based email marketing, social media marketing, Web effectiveness, and Web analytics.

WebsiteBiz is ranked 52nd fastest growing private Advertising and Marketing company nationally and the 688th fastest growing private company nationally by Inc. magazine. Additionally, WebsiteBiz is the only exclusive online marketing agency ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal.

Call 888-901-7434 or visit www.WebsiteBiz.com for more information or join the conversation at www.MarketerInsight.com


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