WebsiteBiz selects Efficient Frontier for Paid Search Bid Optimization - Press Release

CHARLOTTE - Internet marketing agency WebsiteBiz has selected Efficient Frontier, an enterprise-level bid optimization platform for paid search campaigns, to offer clients even greater return on their marketing investment.

"WebsiteBiz is an excellent partner because of its extensive experience in search marketing," says Michelle Schofield, Vice President of Marketing for Efficient Frontier. "The alliance will provide WebsiteBiz a scalable technology platform combined with their agency expertise from which to grow and expand their search campaigns."

Efficient Frontier applies advanced technology based on Wall Street analytics that uses predictive modeling to automatically select the bid management strategy that will deliver the highest returns on investment (ROI).

"We are looking forward to leveraging the Efficient Frontier platform to yield even stronger performing campaigns for our clients in this very competitive channel," says Eric Dudley, president of WebsiteBiz.

WebsiteBiz delivers results-driven online marketing campaigns designed to acquire new customers, generate revenue, build brand and enhance customer relationships. By analyzing and understanding online audience behavior, aligning campaign tactics with specific business goals and employing a continual improvement methodology, WebsiteBiz maximizes clients' return on their online marketing investment.

Founded in 1997, WebsiteBiz is a privately held company headquartered in Charlotte, North Carolina. Core competencies include creating integrated online marketing plans, natural search engine optimization, paid search marketing, online media buying, permission based email marketing, Web effectiveness, Web analytics, and more.


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