As we move into the phase of developing ads for the PPC Search Engine Internet Marketing campaign there is a lot to consider. The paid search advertising ads do have specific criteria that are required, as far as what you can say in the ad and how long the ad can be. Once you have the basics of what Google, Yahoo and MSN’s editorial requirements then you are ready to begin writing.
Best practices involve keeping the ad relevant to the searcher and the stage in the buying cycle that person is at the time. Utilizing keyword insertion is a great method to align your keywords to your creatives. Also, a strong call to action can improve the conversions.
We continue to look for ways to improve our ads. This is an ongoing process to all of our PPC Search Engine Internet Marketing campaigns.
Our keywords are driving traffic to our ads but where is the destination for our click thru traffic?
Landing Pages now enter into our strategy as build out the pay per click search campaign >