How WebsiteBiz Helped CPI Security Lock Up Leads and Secure Marketshare
The Challenge
- Determine proper digital channels that would deliver results within scalable profitability targets.
- Gain marketshare in a highly competitive and fragmented industry.
93% increase in online lead generation
The Approach
- Established key web metrics to drive marketing decisions to scale performance.
- Develop online marketing strategy to drive lead generation.
- Integrate Google analytics solution with all online channels to optimize performance.
The Tactics
- Implementing Omniture analytics platform (Site catalsyt, Search Center, Test & Target).
- Aligned online promotions and offers with tv, print and outdoor campaigns.
- Integrated paid search and display media to drive incremental lead generation and provide lift in the performance of each campaign.
- Maximize online lead generation within cost-per-lead targets.
The Results
- 93% increase in online lead generation
- 72% increase online phone sales
- Cost per lead improved 48%
- Total Revenue improved 43%
- More than 15% of company sales attributed to WebsiteBiz campaign
