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Background:
Source Technologies is a leading provider of innovative software, printer solutions, and self-service
terminals. These solutions give companies the power to control financial transactions and other secure
business processes.
The Internet presented a unique opportunity to support specific sales and marketing initiatives
including lead generation, building brand awareness and gaining competitive market share.
Challenge:
- Increase requests for information from targeted prospects online
- Build brand awareness for core products and solutions
- Gain competitive market share
- Measure campaign performance by increased website conversions
Results:
Source Technologies partnered with WebsiteBiz to develop and implement an Internet Marketing
strategy. The campaign included competitive analysis, target audience research, keyword phrase
selection, site usability, search engine optimization and paid placement.
The campaign results include:
- 100% increase in page rankings for targeted keyword phrases
- 45 first page results on Google, Yahoo, and MSN in January 2004
- Improved site usability, resulting in deeper visitor click throughs
- 200 search engine referred visitors requested information online
- Conversions produced $15k in quarterly revenue and significant growth in their sales pipeline.
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