Top 10 Website Optimization Conversion Examples
A website's ability to convert a visitor to a customer is a measurement of it's effectiveness, and it's no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor, creating inefficiencies in your advertising investment.
Website conversion effectiveness is one of the most important metrics that impact your ROI. According to The Nielsen Company, the top ten converting websites are:
- Schwan's
- ProFlowers
- vitacost.com
- Woman Within
- Blair.com
- Lands End
- DrsFosterSmith.com
- Office Depot
- Roamans
- QVC
It's no coincidence that these sites have the highest conversion rates. They have employed landing page optimization and shopping cart best practices along with multivariate testing to eek out tenths of a percent improvement. They are all optimized for repeat purchases, have excellent search and selection and focus on driving visitors back to their site.
Our website optimization & testing practice helps our clients maximize their Internet marketing investment.
Comments
I have to admit that these practices work. With Vitacost - as a customer - I had signed up for monthly vitamin deliveries on their site. They do a good job of making me feel like I am getting value and making me a repeat buyer using the scheduled delivery tool and also making it easy to change. By doing so I miss the coupons and sacrifice the convenience for the savings… Slick.
Good post. Thanks for the post…..
Good article. Keep it up. Always write like this…..