Understanding which Social Media Platforms Align with Your Goals
Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing.
How do you determine which Social Media platforms to utilize?
This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns with their tactical requirements and strategic goals.
Image source: Mashable, August, 2011
Determining which social platform functionality best aligns with your social media initiatives is foundational to a sound social media strategy. While these platforms continue to evolve, the sometime subtle differences can change a social media marketer's tactical plan.
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