A recent SEMPO survey asked which programs respondents were shifting away from in order to budget for search marketing programs.
Not surprisingly, most respondents are shifting away from traditional mediums to fund search marketing; however, marketers are also increasingly shifting away from website development and web display advertising budgets.  As marketers get pressured to drive more return on marketing investment, it's no surprise to us that marketers are moving dollars to Search from other less response-generating mediums.  We see some of the best performance return from our Search campaigns.  How about you?
Source: SEMPO