Extreme Site Makeover
In this interactive SES Ultimate Website Makeover session, Bryan and Ethan reviewed a couple of sites on which they significantly improved the conversion effectiveness and walked through their thought process. Outdoorplay was the first example that had a 17% bounce rate and a 1% conversion rate.  They were engaged not to reduce the bounce rate which was pretty good, but to improve the conversion rate.  They recommended among other things:

  1. Differentiating themselves from competition
  2. Defining in 140 characters or less what our company is about

They widened the page, moved search bar up to the header.  They have seen a 2 – 5 times higher conversion when a visitor uses an on-site search. They also critiqued Starwest Botanicals website and identified ways to improve conversion.  They added:

  • Unique selling proposition (USP)
  • Moved more content above fold
  • Added more category images
  • Added a sort function
  • And more...

Speakers: Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc. Ethan Giffin, CEO, Groove Commerce