How to integrate social media into your business strategy with "Groundswell" best-selling co-author and founder of Altimeter Group, Charlene Li! Date: Wednesday, July 8, 2009 Time: 1:00pm EDT / 10:00am PDT Corporate executives are faced with a growing challenge: how to respond to the growing influence of online social technologies, such as blogs and networking sites, where people can discuss products, companies, write their own reviews and find their own deals. This one-hour webcast will cover breaking social media trends, discuss how to create customers who "evangelize" for your company, and how to establish and support relationships between and among your customers. Charlene will give Webcast participants opportunities to ask her their most burning social media trend questions!
Special Webcast promotion: Charlene will give away 10 copies of her latest book to the best questions fielded during the Webcast.
Presenter: Charlene Li, Co-Author, Groundswell, Founder of Altimeter Group 

Sponsored by SES, SEW and ClickZ.

Register Today » Marin Software
PPC Attribution - Top 5 Strategies Search Marketers Need to Know Date: Thursday, July 9, 2009 Time: 1:00pm EDT / 10:00am PDT Many organizations today find themselves struggling to apply the right sales credit or conversion back to the appropriate keyword or ad. During this webinar we'll take a deep dive into some common attribution pitfalls, and provide insight into tackling attribution correctly, using a fool-proof methodology that will help you give credit where credit is due.
Presenter: Bill Hunt, President, Back Azimuth Consulting

Sponsored by Marin Software

Register Today » Covario
D3: Data Driven Decisions - A New Paradigm for Managing Large Scale SEO Programs Date: Wednesday, July 15, 2009 Time: 1:00pm EDT / 10:00am PDT For large advertisers there are a series of significant internal barriers that need to be overcome in order to take advantage of SEO opportunities. Chief among those challenges is scalability. For large advertisers, the investment in SEO has to be scalable - given the size and complexity of the sites for these organizations. D3: Data Driven Decisions for SEO is a new paradigm for managing large-scale SEO programs.
Presenters: Craig Macdonald, Senior Vice President and Chief Marketing Officer Mike Gullaksen, Vice President of Search Strategies Dema Zlotin, Founder & Vice President of Strategic Services

Sponsored by Covario

Register Today » HubSpot
How to Use Online Video for Inbound Marketing Date: Thursday, July 16, 2009 Time: 2:00pm EDT / 11:00am PDT At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join HubSpot for this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
Presenter: Mike Volpe, VP of Inbound Marketing Manager, Hubspot

Free HubSpot Trial Sponsored by Hubspot