Traditional marketing channel use for B2B marketers is projected to be off, while the online sales channel is expected to increase according to a recent study from Hearst Electronics Group and Goldstein Group Communications. Interestinly, online was the onlysales channel more respondents said they would use in 2011 than in 2008.  Websites and search engines were said to be the best sources of leads, showing that the trackable nature of the online channel is increasingly valuable to marketers.  

Our B2B marketers continue to re-evaluate sales channels and are shifting budgets to what's measurable and showing return on investment.  It's no surprise to me that more dollars are expected to shift online, are you?