Where Do Your Customers Start Their Day?
Understanding where your audience spends time online is the most important factor in delivering the right message at the right time. But, to reach your customers during their daily routine requires an integrated approach and careful alignment of messaging across channels.
For most people, the first place you go online in a typical day reveals a lot about priorities and motivations that drive future online interactions. Know your customers and understand their online motivations. And learn not just who to market to, but how, when and where!
Try this interactive tool from ExactTarget to see how well you know your customers!
Comments
Great post, I agree that knowing where your target audience starts and end their day is a huge deal. You can figure out the best times to market to them and use that information to your advantage. For example I have come to figure out the peak times where I get the most readers for my own blog, and tend to post at that time each day.