What if you had a way to integrate two successful and different online tactics to reach a new level of success? Consider extending the reach of your blog and website by creating a monthly email broadcast summarizing the most popular and engaging content.

Here's How:

  1. Determine popularity using web analytics data to your rank blog posts that receive the most visits and page views each month.
  2. Offer brief summaries of the top content in your email along with clear calls-to-action to "Read More" on your blog or web site.
  3. Heighten curiosity by seasoning your top content with further commentary, counterpoints or industry research.
  4. Finally, offer access to this broadcast exclusively to your most engaged email subscribers.
  5. Bonus tip:Add ShareThis functionality to your blog and your email using  to provide a way for your audience to easily spread your ideas

Why This Works:

  • Time and Attention is Scarce - By compiling popular and delivering content,  your audience will appreciate your efforts to help them efficiently stay updated with helpful and interesting information deemed relevant by peers in their industry
  • Preferences are Unique - Research indicates that people differ vastly regarding how they prefer to consume online content. Demonstrate your commitment to serve your audience by offering an option to receive blog or website content via email.
  • The Mix - Consumers exposed to a company's message through blogs and social media are 3 times more likely to engage with email content and search for a company's brand than users who are  only exposed to a single messaging channel. Marketing is more effective when you "mix" it across multiple channels both online and offline.