Launch of Google Offers Will Challenge Daily Deal Competition
According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a new website called Google Offers.
Android will be the first mobile platform to provide Google Offers paired with Google Wallet, which will integrate deals and payments. Sure to challenge daily deals giants, Groupon and Living Social, Google Offers will deliver coupons and discounts to users’ phones and email. Deals can be purchased online and redeemed by printing the coupon out or scanning a bar code right on the users’ mobile phone.
Google tools and partnerships that will help boost Google Offers success:
- The +1 button lets people recommend web content to their friends and contacts right when it's most useful - on Google search. Learn more
- Google Places is a free platform that helps your business get found online. Consumers can rate and share businesses, which will be displayed on the web. Learn more
- Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards and allows shoppers to tap their smartphone on a reader to make payments. Learn more
- Gmail users will see an extensive advertising campaign for Google Offers.
- The Android operating system is the world's best-selling smartphone platform, which is powered by Google.
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