According to Forrester, the shopping cart abandonment rate is currently 71 percent. The reasons are varied, but the opportunity to recapture these lost sales is huge. These are lost sales from people that came extremely close to completing a purchase, making them your best prospects. Through retargeting platforms, such as Google Remarketing, marketers can send prospects targeted and customized offers to complete their abandoned shopping carts and orders.

With Google's new retargeting platform called Google Remarketing, marketers can now target and segment their audience based on online events and activities. For example, marketers can target a customer who failed to checkout when they realized the shipping cost was higher than what they wanted to pay. The targeted prospect will then be presented with an offer for reduced or free shipping with a link to complete the transaction online. 

In another example a prospect may view a product page, but not add it to their shopping cart. In this example, retargeting can be used to serve up an ad for the product the prospect viewed with a special discount or coupon. Targeted and customized messages relevant to your customer's experience on your site is what makes retargeting such a valuable tool that drives revenue.

Google Remarketing, unlike other retargeting platforms, allows full transparency into where the customized ads appear. This gives marketers the ability to optimize bids based on site performance, or even limit your ads to the sites that drive conversion.

WebsiteBiz clients have benefited from display ad retargeting, in some cases achieving over three times better results. What retargeting examples have worked best for you?