Display Media Retargeting re-engages the 98 percent of Web browsers who visit a Web site yet don’t convert on their first visit, and can include those who arrive from a search engine. Retargeting is a progressive tactic among marketers looking to more effectively measure and generate ROI from online display media.  Major networks including offering retargeting capabilities include Collective Media, 24/7, AOL, and Fetchback - an company who focuses exclusively on retargeting. Here’s how it works:
  1. A visitor visits your website and an anonymous cookie is placed and associated with that visitor’s browser.
  2. From that point forward, each visitor is uniquely identified on the network and is shown your ads after they have left your website.
  3. Keeping your brand in front of lost visitors significantly increases ROI opportunity.
For more on Retargeting, check out this video below  from Fetchback... vid