Google has released yet another blended, a.k.a universal search, feature which includes blog and forum posts to your search result.  The user posts are relevant to your search and appear as indents beneath the primary listing with dates next to each result. For example, if you search "Getting from Rome to Florence", you will see this result:

forum search results

Online marketers now have the opportunity to gain additional real estate on the search engine results page (SERP).  The catch? 

Join the conversation and embrace and encourage user comments on your blog.

While these posts can be positive and influence the visitor to consider and/or buy, they may also be detrimental and require a prompt response and monitoring.  We encourage our clients to join the conversation (or comments in this case) and respond directly to concerns expressed from visitors.

Who knows... your comments to this post may also show up on your next Google search, so go ahead and comment now.  Is adding posts to Google SERPs good or bad for marketers and searchers?