Blogging has become an increasingly important medium for most businesses. In fact, there have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely varying estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream. Consider the stats below: comScore MediaMetrix (August 2008)
  • Blogs: 77.7 million unique visitors in the US
  • Facebook: 41.0 million | MySpace 75.1 million
  • Total internet audience 188.9 million
eMarketer (May 2008)
  • 94.1 million US blog readers in 2007 (50% of Internet users)
  • 22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
  • 184 million WW have started a blog | 26.4 US
  • 346 million WW read blogs | 60.3 US
  • 77% of active Internet users read blogs
If you or your company is just getting started with blogs, here are five facts to help you set the right expectations and avoid common frustrations.
  1. Repeat Visitors Should Be the Goal
    Repeat visitors are the most responsive in terms of comments, social media votes, and sales amongst other things. Focusing on subscribers is the key to growing your blog and your network.
  2. Not All Traffic Is Equal
    To a certain extent, all traffic is good traffic. However, it is important to note that the traffic coming from sources such as social media is probably going to be less responsive and less likely to return to your site than traffic coming from search engines. Visitors coming from search engines are actively searching for content. Another good source of traffic is visitors who are referred from another blog. It is these types of visitors who will become regular readers and will have the greatest probability of actively engaging with your blog.
  3. Consistent Posting Is Key
    The best way to keep people coming back is to post content consistently. This does not mean you necessarily have to post every single day, but successful blogs publish content on a regular basis. Another important factor to consider is that new posts add new pages to search engine indexes.
  4. Consistent Traffic Is Almost Impossible
    Every blog is going to have ups and downs in terms of visitors. Embrace these trends and analyze the data to gain insight about your readers' likes and dislikes.
  5. Building Search Engine Traffic Will Take Time
    Normally it takes several months before new blogs will gain much traction from search engines. It is important to focus on other sources of traffic, especially when you first get started. Do focus on maintaining a blog that is search engine-friendly because it is a great way to maximize traffic.
Learn more about trends in blogging by checking out blog search engines or directories like this one.