This statement is one of the foundations of effective one-to-one email marketing strategies.  It's also a core belief of ExactTarget's Subscribers Rule! philosophy, as introduced at this year's ConnectionsUser Conference.  The Subscribers Rule philosophy is built upn three simple directives:
  1. Serve the Individuals
  2. Honor their unique preferences with regard to communication, channel, content and frequency
  3. Deliver timely, relevant content that improves their lives
Read more about Subscribers Rule!here and watch our very own Tom Dressler, WebsiteBiz Internet Marketing Director, discuss his thoughts about how marketers can build better relationships using the Subscribers Rule philosophy, in this exclusive interview with ExactTarget VP of Marketing, Jeff Rohrs...