Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6.

“With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” chairman and CEO of Salesforce Marc Benioff said in the company’s announcement.

5 Ways Salesforce.com will  integrate radian 6 into their strategy and platform:

  1. Integrate Radian6 platform with the Salesforce Chatter feature.
  2. Extending the voice of the customer throughout the entire enterprise.
  3. Getting the right conversations that matter to the right people.
  4. Bringing the external world into internal conversations.
  5. Getting  people listening to the right things.

For more insight into this acquisition and the future of CRM and Social Media integration, check out the video playlist from the Radian6 User Conference here.