Marketing Attribution Best Practices and Resources
Digital marketing attribution is the process of understanding and measuring which marketing tactics or touch points contribute to achieving conversions and goals - enabling you to determine where to spend and how to build better campaigns and strategies.
How do you determine what prompted a purchase? Can it tie directly to one ad or was it a combination of impressions that worked together? Here are 6 marketing attribution resources to help you better understand, plan and execute:
Marketing Attribution How-To's and Planning Resources
Marketing Attribution Case Studies