Marketing Attribution Best Practices and Resources
Digital marketing attribution is the process of understanding and measuring which marketing tactics or touch points contribute to achieving conversions and goals - enabling you to determine where to spend and how to build better campaigns and strategies.
How do you determine what prompted a purchase? Can it tie directly to one ad or was it a combination of impressions that worked together? Here are 6 marketing attribution resources to help you better understand, plan and execute:
Marketing Attribution How-To's and Planning Resources
Marketing Attribution Case Studies
Comments
Thanks guys. I watched the AK video series and learned. I am a much bigger fan of “time on site” now, ANNNND… of course, just a little more wary of how “the roi” number might mislead if I am not REALLY clear on what is actually being measured.
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As to the conversation about “ignorance”, or at least our need to educate and explain… in sales and marketing orgs, there will often be points of view driven by old school, financial metrics and incentives that reinforce a “will-full ignorance”.
Attribution of “sales credit” across marketing and sales channels is difficult.
I wonder how Best Buy attributes that I research everything on their site, and then go buy it at the store!
Thanks for the great content.
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