We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals.  This year, the topics include:
  • Website Strategy
  • Customer Life-Cycle and Loyalty Marketing
  • Search Engine Marketing
  • Demand Generation
  • Email Marketing
  • Social Media Strategies
A colleague and I are attending this event in hopes of honing our strategic thinking initiatives. The importance of knowledge-based decision making is critical in today's economic environment. I think that the sessions offered in this summit will help us greatly with our goals and initiatives when we return. I'm excited to get involved in the Complete Website Strategy session for a chance to understand user experience and how to improve it.  I am conflicted about whether to attend the Social Media Strategies session or the one one Behavioral Targeting and Technology. The first is geared towards learning how leading companies build online communities and leverage the latest Web 2.0 technologies to proactively engage customers.  The latter focuses on how experience-driven web initiatives can succeed with a combination of online marketing strategies and a technology infrastructure. Please leave comments to suggest which you think would be most beneficial. This busy day will end with a much needed Happy Hour, with drinks on OMS!  Hopefully I'll be able to remember the day's lessons so I can reflect back after we return!