Google+ Made a Splash—But will it Last?
In its first 21 days, Google+ boasted 20 million unique visitors, according to comScore. Initial reports show the majority of traffic coming from the U.S. (27% of total) and the 19-34 age demographic representing 58% of visitors. For more Google+ audience and traffic statistics, read these highlights from the comScore report.
The WHY behind Google+
The Google+ Project was born to fill a perceived niche in the social media platform landscape—to create a way for people to connect with other people online in a more natural and “real-life” manner. Google explains in their 6/28/11 blog post introducing Google+, "Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.” Google+ is their solution to this missing element of online social sharing.
Epipheo Studios created a video to share their thoughts on Google+ (below). They sum it up nicely explaining that Google+ gives a user the ability to control how and with whom updates and content is shared with different groups within their online connections.
More Unique Perspectives on Google+
- Mashable | Google+: Pros & Cons
- The Next Web | What does Google+ mean for your social media policy?
- Duct Tape Marketing | Google+ Offers Great Business Potential
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