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    <channel>
    
    <title><![CDATA[Digital Marketing Blog | Marketer Insight - WebsiteBiz]]></title>
    <link>http://www.websitebiz.com/blog</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>colin@websitebiz.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-11-12T16:41:31+00:00</dc:date>
    <admin:generatorAgent rdf:resource="http://expressionengine.com/" />
    

    <item>
      <title><![CDATA[How to Select and Customize Your Web Analytics Platform]]></title>
      <link>http://www.websitebiz.com/blog/how-to-select-and-customize-your-web-analytics-platform</link>
      <guid>http://www.websitebiz.com/blog/how-to-select-and-customize-your-web-analytics-platform#When:16:41:31Z</guid>
      <description><![CDATA[
	As a digital marketer that relies on web analytics data to measure digital marketing performance, I often hear from marketers:

	
		How effective is our web analytics platform?
	
		How much of our web analytics tool are we using?
	
		Are we getting the value we should from]]></description>
      <dc:subject><![CDATA[Website Analytics,]]></dc:subject>
      <dc:date>2012-11-12T16:41:31+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How to Create a Strategic SEO Foundation]]></title>
      <link>http://www.websitebiz.com/blog/how-to-create-a-strategic-seo-foundation4</link>
      <guid>http://www.websitebiz.com/blog/how-to-create-a-strategic-seo-foundation4#When:16:36:38Z</guid>
      <description><![CDATA[
	As explained in my last blog post on overcoming the challenges of being the SEO &ldquo;middle man,&rdquo; user generated content and link building are both crucial to improving search visibility and market share.

	But, before you begin, you need to address some foundational]]></description>
      <dc:subject><![CDATA[SEO,]]></dc:subject>
      <dc:date>2012-02-23T16:36:38+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[SEO and the Middle Man]]></title>
      <link>http://www.websitebiz.com/blog/seo-and-the-middle-man3</link>
      <guid>http://www.websitebiz.com/blog/seo-and-the-middle-man3#When:21:00:33Z</guid>
      <description><![CDATA[
	The Challenge of Being the Middle Man

	One of the hardest positions to be put in from an SEO standpoint is the role of the &ldquo;middle man.&rdquo; Whether you&rsquo;re a distributor, reseller, or a retailer, you are the middle man between]]></description>
      <dc:subject><![CDATA[SEO,]]></dc:subject>
      <dc:date>2012-02-20T21:00:33+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How to Approach Mobile Marketing in 2012 and Win]]></title>
      <link>http://www.websitebiz.com/blog/how-to-approach-mobile-marketing-in-2012-and-win</link>
      <guid>http://www.websitebiz.com/blog/how-to-approach-mobile-marketing-in-2012-and-win#When:18:28:01Z</guid>
      <description><![CDATA[
	Mobile is Big and It&#39;s Getting Bigger

	44% of U.S. consumers will own a smartphone by the end 2012, according to a recent eMarketer survey on top trends, and 55 million will be using tablets to access the internet. As of June 2011, there were over 320 million]]></description>
      <dc:subject><![CDATA[Mobile Marketing, News and Trends,]]></dc:subject>
      <dc:date>2012-02-10T18:28:01+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Why 2012 Online Advertising will Surpass Print, but not TV]]></title>
      <link>http://www.websitebiz.com/blog/why-2012-online-advertising-will-surpass-print-but-not-tv</link>
      <guid>http://www.websitebiz.com/blog/why-2012-online-advertising-will-surpass-print-but-not-tv#When:18:04:20Z</guid>
      <description><![CDATA[
	Online advertising spending will surpass print advertising for the first time this year, according to a study released this week by eMarketer. With total ad spending expected to increase more than 6% in 2012, to $169.5B, online advertising spending is expected to increase 23%. Although 20%+ year over year]]></description>
      <dc:subject><![CDATA[Media Buying, News and Trends,]]></dc:subject>
      <dc:date>2012-01-30T18:04:20+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[B2B Social Media Marketing Bridges Awareness and Conversation]]></title>
      <link>http://www.websitebiz.com/blog/b2b-social-media-marketing-bridges-awareness-and-conversation</link>
      <guid>http://www.websitebiz.com/blog/b2b-social-media-marketing-bridges-awareness-and-conversation#When:15:30:03Z</guid>
      <description><![CDATA[
	B2Bs and B2Cs face unique challenges in digital marketing. And while they both have access to the same tools and tactics, B2B marketers have been much slower in the adoption of social media as a primary communication channel.

	Perhaps social media seems]]></description>
      <dc:subject><![CDATA[Customer Acquisition, Social Media,]]></dc:subject>
      <dc:date>2011-12-13T15:30:03+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[‘Refresh’ On Search Relevancy since Google Fresh]]></title>
      <link>http://www.websitebiz.com/blog/refresh-on-search-relevancy-since-google-fresh</link>
      <guid>http://www.websitebiz.com/blog/refresh-on-search-relevancy-since-google-fresh#When:17:00:15Z</guid>
      <description><![CDATA[
	As we know, Google is ultimately looking for information that is relevant to the user. But the ambiguity of relevancy can make it hard to pinpoint as a marketer. Relevancy keeps search marketers on our toes, striving to understand what is important for our clients]]></description>
      <dc:subject><![CDATA[SEO,]]></dc:subject>
      <dc:date>2011-12-12T17:00:15+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How to Target the New Consumer Online]]></title>
      <link>http://www.websitebiz.com/blog/how-to-target-the-new-consumer-online</link>
      <guid>http://www.websitebiz.com/blog/how-to-target-the-new-consumer-online#When:18:00:47Z</guid>
      <description><![CDATA[
	Even with all the technological tools and social media listening&nbsp;capabilities we have as marketers, it&rsquo;s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by]]></description>
      <dc:subject><![CDATA[Customer Acquisition, News and Trends, Paid Search,]]></dc:subject>
      <dc:date>2011-11-15T18:00:47+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How Google Got Fresh: The Latest Algorithm Update]]></title>
      <link>http://www.websitebiz.com/blog/how-google-got-fresh-the-latest-algorithm-update</link>
      <guid>http://www.websitebiz.com/blog/how-google-got-fresh-the-latest-algorithm-update#When:17:26:52Z</guid>
      <description><![CDATA[
	Google&rsquo;s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to &lsquo;giving you fresher, more recent search results&rsquo;. Like their metaphor of warm oven-baked cookies, they conveyed &lsquo;search results are better relevant and recent]]></description>
      <dc:subject><![CDATA[News and Trends, SEO,]]></dc:subject>
      <dc:date>2011-11-08T17:26:52+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How QR Codes Help Align Off- and Online Marketing]]></title>
      <link>http://www.websitebiz.com/blog/how-qr-codes-help-align-off-and-online-marketing</link>
      <guid>http://www.websitebiz.com/blog/how-qr-codes-help-align-off-and-online-marketing#When:13:35:49Z</guid>
      <description><![CDATA[
	Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile,]]></description>
      <dc:subject><![CDATA[Mobile Marketing, News and Trends, Social Media,]]></dc:subject>
      <dc:date>2011-10-25T13:35:49+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How Content Marketing Evolves with 1 to 1 Marketing]]></title>
      <link>http://www.websitebiz.com/blog/how-content-marketing-evolves-with-1to1-marketing</link>
      <guid>http://www.websitebiz.com/blog/how-content-marketing-evolves-with-1to1-marketing#When:15:00:00Z</guid>
      <description><![CDATA[
	Marketing for the last 150 years has been push marketing, but for the first time ever, it is pull. Customers have an assemblage of voice whether it&rsquo;s responding to NetFlix new pricing or discontent in Egypt over Mubarak. Content marketing is being shifted&mdash]]></description>
      <dc:subject><![CDATA[Social Media,]]></dc:subject>
      <dc:date>2011-10-18T15:00:00+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Why Your Online Marketing Strategy is a Game Changer]]></title>
      <link>http://www.websitebiz.com/blog/why-your-online-marketing-strategy-is-a-game-changer</link>
      <guid>http://www.websitebiz.com/blog/why-your-online-marketing-strategy-is-a-game-changer#When:18:31:43Z</guid>
      <description><![CDATA[
	It wasn&rsquo;t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over,]]></description>
      <dc:subject><![CDATA[News and Trends, Website Effectiveness,]]></dc:subject>
      <dc:date>2011-09-26T18:31:43+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Connections 2011: How to Create Magnetic Content &amp; Measurement Framework]]></title>
      <link>http://www.websitebiz.com/blog/connections-2011-magnetic-content-measurement-framework-geoff-ramsey</link>
      <guid>http://www.websitebiz.com/blog/connections-2011-magnetic-content-measurement-framework-geoff-ramsey#When:19:44:32Z</guid>
      <description><![CDATA[
	Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face:

	
		Lack of adequate metrics
	
		How to engage with consumers online with all the distractions


	Can you relate?

	Performance measurement is key. Ever hear: &ldquo;Prove to me it works in the short-term and long-term.&rdquo;

]]></description>
      <dc:subject><![CDATA[Email Marketing, News and Trends, Online Marketing,]]></dc:subject>
      <dc:date>2011-09-13T19:44:32+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[ExactTarget Connections 2011 – Blogging Live]]></title>
      <link>http://www.websitebiz.com/blog/exacttarget-connections-2011-blogging-live</link>
      <guid>http://www.websitebiz.com/blog/exacttarget-connections-2011-blogging-live#When:22:14:37Z</guid>
      <description><![CDATA[
	

	Kyle and I will be attending ExactTarget&#39;s annual Connections conference in Indianapolis this week. We&#39;ll be blogging live about popular Connections 2011 sessions such as:

	
		Digital Impact and the Power of Insight
	
		Wikipedia: The Power of One Wiki
	
		One Vision. One Team.


	Be sure]]></description>
      <dc:subject><![CDATA[Partners,]]></dc:subject>
      <dc:date>2011-09-12T22:14:37+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Understanding which Social Media Platforms Align with Your Goals]]></title>
      <link>http://www.websitebiz.com/blog/understanding-which-social-media-platforms-align-with-your-goals</link>
      <guid>http://www.websitebiz.com/blog/understanding-which-social-media-platforms-align-with-your-goals#When:19:44:28Z</guid>
      <description><![CDATA[
	Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing.

	How do you determine which Social Media platforms to utilize?

	This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns]]></description>
      <dc:subject><![CDATA[News and Trends, Social Media,]]></dc:subject>
      <dc:date>2011-08-11T19:44:28+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How Google+ Blurs the Line Between Search Marketing and Social Media]]></title>
      <link>http://www.websitebiz.com/blog/google-plus-blurs-line-between-search-marketing-and-social-media</link>
      <guid>http://www.websitebiz.com/blog/google-plus-blurs-line-between-search-marketing-and-social-media#When:13:31:56Z</guid>
      <description><![CDATA[
	The line between search and social media is becoming increasingly blurred. And at this intersection is CONTENT. The success of both search engine optimization (SEO) and social media hinges on relevant, applicable, easily sharable content. New to the digital platform is Google+ which has reached]]></description>
      <dc:subject><![CDATA[News and Trends, Search Marketing, SEO, Social Media,]]></dc:subject>
      <dc:date>2011-08-09T13:31:56+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Google+ Made a Splash—But will it Last?]]></title>
      <link>http://www.websitebiz.com/blog/google-plus-made-a-splash-but-will-it-last</link>
      <guid>http://www.websitebiz.com/blog/google-plus-made-a-splash-but-will-it-last#When:18:48:54Z</guid>
      <description><![CDATA[
	In its first 21 days, Google+ boasted 20 million unique visitors, according to comScore. Initial reports show the majority of traffic coming from the U.S. (27% of total) and the 19-34 age demographic representing 58% of visitors. For more Google+ audience and traffic statistics, read these highlights from]]></description>
      <dc:subject><![CDATA[Social Media,]]></dc:subject>
      <dc:date>2011-08-08T18:48:54+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Understanding Different Forms of Media – Part 3]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-understang-forms-media-part-3</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-understang-forms-media-part-3#When:13:25:06Z</guid>
      <description><![CDATA[
	In parts 1 and 2 of this series, we outlined two forms of media: Owned media is essential for companies to establish their brand. Earned media is cost effective and critical in building a positive reputation. The 3rd type, Paid media may be the most difficult to]]></description>
      <dc:subject><![CDATA[Media Buying,]]></dc:subject>
      <dc:date>2011-07-26T13:25:06+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Three Key Elements of Effective Lead Nurturing]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-key-elements-effective-lead-nurturing-part-1</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-key-elements-effective-lead-nurturing-part-1#When:20:13:43Z</guid>
      <description><![CDATA[
	One of the essential roles of marketing is to support the sales team, often with the primary goal of generating leads. While acquiring leads is important, identifying which contacts are qualified prospects and establishing a dialogue with them is equally valuable. That&rsquo;s where]]></description>
      <dc:subject><![CDATA[Customer Acquisition, Online Marketing,]]></dc:subject>
      <dc:date>2011-07-18T20:13:43+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Understanding Different Forms of Media – Part 2]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-understanding-forms-media-part-2</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-understanding-forms-media-part-2#When:13:57:13Z</guid>
      <description><![CDATA[
	Owned media is created and maintained by a company for its own recognition and use. It is within complete control of the company itself. What are other forms of media that brands should consider?

	Earned Media

	Earned media is not paid for with money, but]]></description>
      <dc:subject><![CDATA[Media Buying, Social Media,]]></dc:subject>
      <dc:date>2011-07-14T13:57:13+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Understanding Different Forms of Media – Part 1]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-earned-paid-media</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-earned-paid-media#When:15:29:30Z</guid>
      <description><![CDATA[
	When it comes to business, creating and managing different forms of media is critical to brand recognition and the success of a company. In order to know how and where to focus efforts, business owners should dig a little deeper into the different types of]]></description>
      <dc:subject><![CDATA[Branding, Media Buying,]]></dc:subject>
      <dc:date>2011-07-01T15:29:30+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How Effective is B2B Search Marketing for Driving Leads?]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-b2b-search-marketing-drives-leads</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-b2b-search-marketing-drives-leads#When:14:00:16Z</guid>
      <description><![CDATA[
	It probably wouldn&#39;t surprise you that B2B marketers are continuing to shift dollars to digital marketing. But did you know that B2B marketers are allocating on average 10% of their marketing budget to Search Marketing? How does that compare to your Search Marketing]]></description>
      <dc:subject><![CDATA[Lead Generation, Online Marketing, Search Marketing,]]></dc:subject>
      <dc:date>2011-06-30T14:00:16+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[To Deal or Not to Deal?]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-deal-deal</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-deal-deal#When:14:38:33Z</guid>
      <description><![CDATA[
	In November 2008, Groupon launched their daily deal site and a new generation of online coupons began. Three years later, there are thousands of daily deal sites, from smaller companies serving their local market to large corporations offering international deals. And so far, there seems to]]></description>
      <dc:subject><![CDATA[News and Trends, Social Media,]]></dc:subject>
      <dc:date>2011-06-21T14:38:33+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How Well Do You Really Understand Bounce Rate?]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-understand-bounce-rate</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-understand-bounce-rate#When:20:25:01Z</guid>
      <description><![CDATA[
	Web analytics tools provide you with one of the&nbsp;most useful pieces of information you will receive about your website visitors: bounce rate.&nbsp;Simply put, bounce rate shows the number and percentage of viewers who arrive at a page on your website, then]]></description>
      <dc:subject><![CDATA[Website Analytics, Website Effectiveness,]]></dc:subject>
      <dc:date>2011-06-10T20:25:01+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[What&#8217;s the Right Display Advertising Mix for Branding vs. Direct Response?]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-display-advertising-mix-branding-vs-direct-response</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-display-advertising-mix-branding-vs-direct-response#When:16:15:52Z</guid>
      <description><![CDATA[
	When it comes to online advertising, paid search is not enough. While online marketers have many tactics in their arsenal, display advertising has the versatility to span&nbsp;the spectrum of branding and direct response.

	Display advertising allows marketers to target their audience:

	
		Demographically
	
		Geographically
	
	]]></description>
      <dc:subject><![CDATA[Branding, Media Buying,]]></dc:subject>
      <dc:date>2011-06-06T16:15:52+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Launch of Google Offers Will Challenge Daily Deal Competition]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-launch-google-offers-challenge-daily-deal-competition</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-launch-google-offers-challenge-daily-deal-competition#When:20:51:19Z</guid>
      <description><![CDATA[
	According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It&rsquo;s no surprise that Google announced recently that it will introduce a]]></description>
      <dc:subject><![CDATA[Mobile Marketing, Partners, Social Media,]]></dc:subject>
      <dc:date>2011-06-02T20:51:19+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Google Display: &#8220;Watch This Space&#8221;]]></title>
      <link>http://www.websitebiz.com/blog/media-buying-watch-space</link>
      <guid>http://www.websitebiz.com/blog/media-buying-watch-space#When:12:00:19Z</guid>
      <description><![CDATA[
	Did You Know?

	More than 40 percent of the ads that&nbsp;Google shows&nbsp;are now display-oriented, non-text ads. Efforts to more aggressively promote their display advertising efforts follow an influx of&nbsp;new innovations and creative campaigns from advertisers and agencies. Learn more about]]></description>
      <dc:subject><![CDATA[Media Buying, Online Video, Partners,]]></dc:subject>
      <dc:date>2011-05-24T12:00:19+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Interview: Radian6 CEO on Future of Social CRM]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-crm-social</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-crm-social#When:13:16:49Z</guid>
      <description><![CDATA[
	Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6.

	&ldquo;With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,&rdquo; chairman and CEO of Salesforce Marc Benioff said in the company&rsquo;s announcement.

	

	5 Ways Salesforce]]></description>
      <dc:subject><![CDATA[Online Marketing, Partners,]]></dc:subject>
      <dc:date>2011-05-20T13:16:49+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Marketing Art and/or Science?]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-8-triggers-turn-online-looker-buyer</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-8-triggers-turn-online-looker-buyer#When:13:11:56Z</guid>
      <description><![CDATA[
	Many traditional marketers describe marketing as art, driven solely by imagery, emotion and unpredictable response. As a result, the art of marketing avoids accountability and fails to adjust to changes in consumer behavior or poorly directed campaigns.

	Some modern marketers suggest marketing is strictly science,]]></description>
      <dc:subject><![CDATA[Online Marketing,]]></dc:subject>
      <dc:date>2011-04-18T13:11:56+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How to Align Search Intent with Visitor Experience]]></title>
      <link>http://www.websitebiz.com/blog/online-marketing-how-to-align-search-intent-with-visitor-experience</link>
      <guid>http://www.websitebiz.com/blog/online-marketing-how-to-align-search-intent-with-visitor-experience#When:13:41:23Z</guid>
      <description><![CDATA[
	70% of users start with search engines for information, but only 1 in 4 of those searches are successful - with some even taking up to 13 minutes to complete. This is a huge opportunity for marketers. Search engines are a tool driven by intent. Searches happen when a]]></description>
      <dc:subject><![CDATA[Search Engine Strategies, SEO, Website Effectiveness,]]></dc:subject>
      <dc:date>2011-04-11T13:41:23+00:00</dc:date>
    </item>

    
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