What is the most effective media to utilizize to reach your audience?  The Internet is the second most effective media for capturing the attention of adult audience, this according to Burst Media research just released. Furthermore, when respondents were asked about purchasing influence the Internet was revealed to be even more significant. Is this surprising? Read on... This is not especially surprising to me; however it depends on your own perspective. TV can be a extremely effective media to drive visitors online although many aren't effectively "linking" the two. Why? The separation between traditional and online agencies although converging is still significant. Sophisticated marketers will continue to measure the impact of TV to online and ensure a strong call to action. Check out Kyle's blog entry on how to get CEO's on board.