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Landing Page Testing and Tuning #SESSJ
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to … Continue » -
Marketing Optimization & Testing in Challenging Times #SESSJ
I’m blogging live from SES San Jose today. The first session I’m attending is Always be Testing: Marketing Optimization in Challenging Times presented by Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc. Bryan Eisenberg is an online testing evangelist and well … Continue » -
Steps Towards Effective Multivariate Testing
Once you've completed the first two steps in the process of understanding capabilities and defining your goals, it's time to start thinking about what to test. It is important to use this opportunity to test the unknown. Don't waste time validating what you already know, … Continue » -
First Two Steps Towards Effective Multivariate Testing
Effective Multivariate Testing So you've decided to take the plunge and invest in multivariate testing for your website. Now what? The first step is to evaluate the capabilities of your organization to set realistic and achievable goals. We're focusing today on the first 2 sections of … Continue » -
Multivariate Testing is Low Hanging Fruit for Marketers
Multivariate Testing for Marketers I was surprised to learn that according to executive surveys conducted by JupiterResearch, only 24% of companies are currently using multivariate testing when evaluating their websites effectiveness. It certainly seems like low hanging fruit even a 2% improvement in conversion rates could mean … Continue » -
7 Ways To Improve Web Site Effectiveness
[caption id="" align="alignright" width="242" caption="Example of a Google Analytics goal funnel"] [/caption] Improve Your Web Site Effectiveness I'm just getting back up to speed after a week off for spring break and saw this article about increasing Web site effectiveness. Forrester worked with … Continue » -
Extreme Makeover: Live Site Clinic! #SESNY
Clinics & Tools Track This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines. Moderator: Liana Evans, Director of Internet Marketing, KeyRelevance Speakers: Jamie Smith, CEO, Engine Ready … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue »
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