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Why Your Online Marketing Strategy is a Game Changer
It wasn’t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over, … Continue » -
How Well Do You Really Understand Bounce Rate?
Web analytics tools provide you with one of the most useful pieces of information you will receive about your website visitors: bounce rate. Simply put, bounce rate shows the number and percentage of viewers who arrive at a page on your website, then … Continue » -
How to Align Search Intent with Visitor Experience
70% of users start with search engines for information, but only 1 in 4 of those searches are successful - with some even taking up to 13 minutes to complete. This is a huge opportunity for marketers. Search engines are a tool driven by intent. Searches happen when a … Continue » -
Top 10 Website Optimization Conversion Examples
A website's ability to convert a visitor to a customer is a measurement of it's effectiveness, and it's no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor, … Continue » -
How to Optimize Your Landing Pages for Results
As an online marketer, I'm sure you've tried improving your landing page conversion rate by testing various combinations of headlines, offers, hero images, forms and calls to action. Testing is definitely important for conversion optimization, but have you ever thought of improving your … Continue » -
Does Your Page Load Speed Affect Google Natural Rankings?
This is one of those factors that as a marketer you want to know, right? Does the speed in which my site's pages load affect my Google ranking? Google is all about creating a great user experience. And Google knows that the speed in which … Continue » -
How to Increase Effectiveness of Your Display Ad with Multivariate Testing
Have you ever noticed where hero images in ads direct your eye? When we discuss multivariate testing, usually people think of changing key messaging and the call to action and only sometimes the subtleties of images. The ad below is a great example of how … Continue » -
Extreme Website Makeover: Conversion Edition #SESSJ
In this interactive SES Ultimate Website Makeover session, Bryan and Ethan reviewed a couple of sites on which they significantly improved the conversion effectiveness and walked through their thought process. Outdoorplay was the first example that had a 17% bounce rate and a 1% conversion … Continue »
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