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Creating a Web Analytics Culture #SESSJ
This Search Engine Strategies session was an interesting insightful discussion about how to convince the business owner/CEO/VP of Marketing to invest time and resources in measurement and analytics. The key is to make data persuasive (for those people that can be convinced.) Getting … Continue » -
Marketing Optimization & Testing in Challenging Times #SESSJ
I’m blogging live from SES San Jose today. The first session I’m attending is Always be Testing: Marketing Optimization in Challenging Times presented by Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc. Bryan Eisenberg is an online testing evangelist and well … Continue » -
SES San Jose 2009 - Blogging Live
Tom, Kyle and I have been invited to the Search Engine Strategies (SES) annual conference in San Jose to participate as guest bloggers next month. We will be collaborating with other leading online marketers to keep abreast of the quickly changing trends to ensure our … Continue » -
SES San Jose Updates and New Discounts
Have you registered for for SES San Jose yet? There will be over 70 sessions covering everything from Analytics to Usability and Testing to PPC and SEO. The keynote speakers include Clay Shirky, Charlene Li and Nicholas Fox of Google. There will also be an Expo … Continue » -
Facebook #1 with Time Spent Online
Compete data from the year’s shortest month tells some interesting tales of love, speed, and the pursuit of sandwiches. Perhaps the biggest story, however, comes at the top. For the first time ever, Facebook overtook the top spot in Monthly Attention (time spent as … Continue » -
Case Study: Paid and Organic Search Generate 12% Lift
According to a recent Google study with a luxury vehicle company, paid ads and organic search work together to create a greater lift in visitors. This particular study concluded that adding branded ads brought a 12% increase in terms of driving visitors. Just as marketing programs … Continue » -
Presidential Election Results Online- Obama vs. McCain
For the first time ever, the Internet is a dominant channel for presidential candidates to use in order to get their message out to voters. This also marks the first time we can really measure how people are interacting with each candidate. Obama and McCain … Continue » -
Improving Marketing ROI with Web Analytics
Companies are increasingly looking to web analytics as a tool for clearly defining the ROI of their online marketing campaigns. At a recent chapter meeting for the Charlotte AMA, I led a discussion of how marketers can use web analytics data to make informed media … Continue »
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