-
How Well Do You Really Understand Bounce Rate?
Web analytics tools provide you with one of the most useful pieces of information you will receive about your website visitors: bounce rate. Simply put, bounce rate shows the number and percentage of viewers who arrive at a page on your website, then … Continue » -
How To Analyze Bounce Rate and Conversion with One Simple Chart
Derive meaningful insight about the overall effectiveness of your website by combining two common analytics data points: Bounce Rate: A measurement of visitor engagement on your site, while conversion rate is best thought of as defining buying potential. When you compare bounce rate against conversion … Continue » -
Marketing Attribution Best Practices and Resources
Digital marketing attribution is the process of understanding and measuring which marketing tactics or touch points contribute to achieving conversions and goals - enabling you to determine where to spend and how to build better campaigns and strategies. How do you determine what prompted a … Continue » -
Tips to Budget For Your 2011 Digital Marketing Plan
Budgeting for your 2011 digital marketing plan is never easy. Here are some steps can you take to make your budget planning a little easier this year: Analyze 2010 goals and strategies. What were your 2010 goals and what tactics did you use to achieve them? … Continue » -
Why Marketers Still Struggle with ROI - Interview with WebsiteBiz Analyst, Katie Frye
A survey of more than 600 marketers released by Omniture this week found 80% indicated return on investment in online marketing is important to track, but only 31% can effectively measure it. Why do marketers still struggle with effectively measuring ROI? Read my interview with WebsiteBiz's newest … Continue » -
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
How to Use Google Analytics’ New Annotations Feature
Have you ever looked at your website's data and wondered if there was a reason or specific event that triggered changes in traffic? One that might be explained from a media related or business event? We have often asked ourselves this very question and the … Continue » -
Turning Your Web Analytics into a Money Making Machine #SESSJ
This Search Engine Strategies session was an engaging discussion about how to utilize your Web Analytics tool to make more money. Who wouldn't want that, especially in this economy, right? Smart Paid Search includes taking information from the referrer to improve the experience on the … Continue »
Digital Thought Leadership
Subscribe to Marketer Insight Blog
