Launch of Google Offers Will Challenge Daily Deal Competition

By Kyle Bumgardner on Jun 2, 2011

According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a … Continue »

Chipotle’s Integrated Social, Mobile, TV and Web BOGO Drives Exposure & Engagement

By Eric Dudley on Apr 4, 2011

Last month Chipotle ran a BOGO promotion for a new NBC show on Facebook. Anyone who watched the 90-second video promoting NBC's new show America's Next Great Restaurant was able to get a Chipotle coupon in return. The chain's founder and … Continue »

Social Media Drives Fan Engagement for NBA’s Bobcats

By Kyle Bumgardner on Mar 21, 2011

Pictured above: Michael Thompson and Seth Bennett - Charlotte Bobcats, and Kyle Bumgardner - WebsiteBiz The Charlotte Bobcats use Facebook and Twitter to connect with fans and build community. The 'Social Network Challenge' asks Bobcats' Facebook fans to sell tickets at a reduced rate for … Continue »

How Can You Avoid The Social Break-Up?

By Eric Dudley on Feb 28, 2011

Breaking up is hard to do, or so they say. If true, then why do so many consumers 'break-up' with brands by unfollowing, unliking and unsubscribing via Twitter, Facebook and Email? ExactTarget just released “The Social Break-Up,” a study that surveyed more … Continue »

Facebook Sponsored Stories

By Kyle Bumgardner on Feb 22, 2011

Sponsored Stories allows advertisers to turns your page updates, checkins, likes, and activity into promotions. The new ads allow brands to leverage activity that already appears in your news feed and turn them into ads on your sidebar, creating greater visibility for the brand. Sponsored … Continue »

What Egypt’s Uprising Can Teach Us About Social Media Strategy

By Eric Dudley on Feb 8, 2011

The uprising in Egypt has resulted in people all over the world taking to social media to share their thoughts on the crisis, while Egypt itself was forced into silence by the government for one week. According to Trendrr, 245,0000 tweets containing "Egypt" were sent on … Continue »

Brands With the Most Social Media Buzz in 2010

By Eric Dudley on Jan 18, 2011

The third annual Vitrue 100 report is just out, and it highlights the top social media brands of 2010. It's important to note that the rankings are based on the volume of discussion of the brands on: Twitter Facebook YouTube So, what social … Continue »

2010’s Biggest Online Marketing Trend - And What It Means For You

By Eric Dudley on Dec 3, 2010

We're about to head into the new year, but before we can look ahead...let's take a look back at the year that was. 2010 was a big year for online marketing. Emerging tactics and innovative thinking were abundant, but when I think of 2010 … Continue »