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2008 Online Marketing Summit
We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals. This year, the topics include: Website Strategy Customer Life-Cycle and Loyalty Marketing Search Engine Marketing Demand Generation Email Marketing Social Media Strategies … Continue » -
Video Ads on YouTube Coming?
YouTube is proving to be a challenging advertising platform for Google. Google acquired YouTube in 2006, signaling big ambitions for online video advertising. However, they are running into a series of problems with copyright infringement issues and the fact that many online agencies and advertisers are … Continue » -
How to Develop a Social Media Marketing Strategy
Although relatively new, social media and social networking have become integral to Internet marketing. If you are considering using this new marketing channel, but don't know where or how to begin, then it may be helpful to learn how to develop a social media marketing … Continue » -
Media Marketing - How can you survive an economic downturn?
According to Forrester… Q1 was rough with consumer spending in the US dropping, hurting both US and global brands, and with stocks in a tailspin every time anyone used the word "recession." In March, Forrester asked its CMO Panel how the downturn would affect their … Continue » -
Social Networking in “Plain English”
I was recently invited to speak in "Plain English" on the topic of online Social Networking for Businesses as part of a quarterly program hosted by Womble Carlyle, one of the nation’s largest and most innovative law firms. Our discussion outlined best practices in … Continue » -
How Marketers Measure Social Media Marketing
Everywhere I turn the buzz is Social Networking or Social Media. Our clients, prospects, and partners are telling us they are or going to do it and want to know how we can help lead their initiatives. How can you measure Social Media? As we … Continue »
Digital Thought Leadership
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