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B2B Social Media Marketing Bridges Awareness and Conversation
B2Bs and B2Cs face unique challenges in digital marketing. And while they both have access to the same tools and tactics, B2B marketers have been much slower in the adoption of social media as a primary communication channel. Perhaps social media seems … Continue » -
How QR Codes Help Align Off- and Online Marketing
Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile, … Continue » -
How Content Marketing Evolves with 1 to 1 Marketing
Marketing for the last 150 years has been push marketing, but for the first time ever, it is pull. Customers have an assemblage of voice whether it’s responding to NetFlix new pricing or discontent in Egypt over Mubarak. Content marketing is being shifted&mdash … Continue » -
Understanding which Social Media Platforms Align with Your Goals
Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing. How do you determine which Social Media platforms to utilize? This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns … Continue » -
How Google+ Blurs the Line Between Search Marketing and Social Media
The line between search and social media is becoming increasingly blurred. And at this intersection is CONTENT. The success of both search engine optimization (SEO) and social media hinges on relevant, applicable, easily sharable content. New to the digital platform is Google+ which has reached … Continue » -
Google+ Made a Splash—But will it Last?
In its first 21 days, Google+ boasted 20 million unique visitors, according to comScore. Initial reports show the majority of traffic coming from the U.S. (27% of total) and the 19-34 age demographic representing 58% of visitors. For more Google+ audience and traffic statistics, read these highlights from … Continue » -
Understanding Different Forms of Media – Part 2
Owned media is created and maintained by a company for its own recognition and use. It is within complete control of the company itself. What are other forms of media that brands should consider? Earned Media Earned media is not paid for with money, but … Continue » -
To Deal or Not to Deal?
In November 2008, Groupon launched their daily deal site and a new generation of online coupons began. Three years later, there are thousands of daily deal sites, from smaller companies serving their local market to large corporations offering international deals. And so far, there seems to … Continue »
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