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Advanced SEO Roundtable: What is it Really? And Where is it Going? #SESSJ
It has been said that you stand a better chance of getting two SEOs to share a toothbrush than to agree on a common definition. If that's so, What really qualifies someone as an advanced SEO expert? How should "the next level" of SEO be … Continue » -
Extreme Makeover: Twitter & Blogging Best Practices #SESSJ
[caption id="attachment_1782" align="alignright" width="300" caption="Liana Evans speaking on best practices for using Twitter"][/caption] This highly interactive Search Engine Strategies session encouraged participants to receive live feedback on their blog and twitter accounts. Those that were brave enough to be scrutinized gave … Continue » -
Monthly Online Marketing Poll Results
What Online Marketing tactics will you use most for the remainder of 2009? … Continue » -
Facebook Ads: Reaching Prospects Earlier in the Decision Cycle #SESSJ
Sarah Smith, Manager Online Sales Operations at Facebook lead a workshop session to share case studies and steps on how to target an exact audience, create compelling ads, optimize for the greatest ROI and generate demand for your business on Facebook. Despite the growth and … Continue » -
Search Engine Strategies San Jose 2009 Blog Posts #SESSJ
We're blogging live from Search Engine Strategies conference in San Jose this week. Here's the SES sessions that we covered. We'll update this page as we post so stay tuned and please comment. Search Engine Strategies Conference - Tuesday, August 11 – Day 1 Eric Dudley Kyle Bumgardner … Continue » -
Extreme Website Makeover: Conversion Edition #SESSJ
In this interactive SES Ultimate Website Makeover session, Bryan and Ethan reviewed a couple of sites on which they significantly improved the conversion effectiveness and walked through their thought process. Outdoorplay was the first example that had a 17% bounce rate and a 1% conversion … Continue » -
Meaningful SEO Metrics: Going Beyond the Numbers #SESSJ
This Search Engine Strategies session was a great discussion about which metrics are meaningful in evaluating the results and success of SEO. An 18 million person study last year and a 20 million person follow-up study this year resulted in this finding: Paid Search was … Continue » -
Turning Your Web Analytics into a Money Making Machine #SESSJ
This Search Engine Strategies session was an engaging discussion about how to utilize your Web Analytics tool to make more money. Who wouldn't want that, especially in this economy, right? Smart Paid Search includes taking information from the referrer to improve the experience on the … Continue »
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