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Landing Page Testing and Tuning #SESSJ
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to … Continue » -
Duplicate Content & Multiple Site Issues #SESSJ
I will be attending the Geek Speak track today, which begins with a session centered around duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you … Continue » -
Search: Where to Next? #SESSJ
Search: Where to Next? It's been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry … Continue » -
Creating a Web Analytics Culture #SESSJ
This Search Engine Strategies session was an interesting insightful discussion about how to convince the business owner/CEO/VP of Marketing to invest time and resources in measurement and analytics. The key is to make data persuasive (for those people that can be convinced.) Getting … Continue »
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