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SEO and the Middle Man
The Challenge of Being the Middle Man One of the hardest positions to be put in from an SEO standpoint is the role of the “middle man.” Whether you’re a distributor, reseller, or a retailer, you are the middle man between … Continue » -
‘Refresh’ On Search Relevancy since Google Fresh
As we know, Google is ultimately looking for information that is relevant to the user. But the ambiguity of relevancy can make it hard to pinpoint as a marketer. Relevancy keeps search marketers on our toes, striving to understand what is important for our clients … Continue » -
How Google Got Fresh: The Latest Algorithm Update
Google’s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to ‘giving you fresher, more recent search results’. Like their metaphor of warm oven-baked cookies, they conveyed ‘search results are better relevant and recent … Continue » -
How Google+ Blurs the Line Between Search Marketing and Social Media
The line between search and social media is becoming increasingly blurred. And at this intersection is CONTENT. The success of both search engine optimization (SEO) and social media hinges on relevant, applicable, easily sharable content. New to the digital platform is Google+ which has reached … Continue » -
How to Align Search Intent with Visitor Experience
70% of users start with search engines for information, but only 1 in 4 of those searches are successful - with some even taking up to 13 minutes to complete. This is a huge opportunity for marketers. Search engines are a tool driven by intent. Searches happen when a … Continue » -
Q&A With WebsiteBiz SEO Expert
SEO is more than just a method to improve organic search rankings. SEO is a powerful tactic that can be used in ways you've probably never considered, such as increasing brand awareness and reputation management, and can even be used for ideological influence. … Continue » -
How To Resolve Duplicate Content for SEO
Google defines duplicate content as "substantive blocks of content within or across domains that either completely matches other content or is appreciably similar." But what does duplicate content mean for your site? Duplicate content can result in lower search rankings and decreased link popularity. … Continue » -
Local Search - How To Get The Most From Your Local Listing
Today, there are over 10 billion unique searches done each month online in the United States alone. Of those searches, 40% have local intent 5% use city or state name 0.5% use zip codes Marketers should evaluate the opportunity of local search and determine how it fits into their … Continue »
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