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Paid Search Maximizes SEO Performance
With the short term understanding and business intelligence that can be extracted from a paid search marketing campaign, SEO performance campaign performance can be maximized. At the root of all search marketing campaigns, a keyword exist. Understanding which keywords result in conversions (whether it … Continue » -
Growth of Online Dollars over Offline in 06
Online advertising growth rises again According to a recent analyst report, the speed of online advertising's growth, its benefit to offline campaigns, and recent online ad spending increases from major marketers all seem to be converging. Here's the online advertising supporting stats: … Continue » -
Google PageRank…Dead or Alive?
When examining natural search engine optimization these days Google's PageRank seems to be a lost indicator. There once was a day when page rank was all that mattered. Today you here nothing of it. Why? What is PageRank? As defined by Google … Continue » -
Google Site Targeting - a direct response or branding tactic?
Google's newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many … Continue »
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