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How Google+ Blurs the Line Between Search Marketing and Social Media
The line between search and social media is becoming increasingly blurred. And at this intersection is CONTENT. The success of both search engine optimization (SEO) and social media hinges on relevant, applicable, easily sharable content. New to the digital platform is Google+ which has reached … Continue » -
How Effective is B2B Search Marketing for Driving Leads?
It probably wouldn't surprise you that B2B marketers are continuing to shift dollars to digital marketing. But did you know that B2B marketers are allocating on average 10% of their marketing budget to Search Marketing? How does that compare to your Search Marketing … Continue » -
Google + 1 = Search Gets Better
Google launched their version of the “Like” button or search “Retweet,” which allows anyone to recommend search results to friends, contacts and others on the web with the click of the +1 button. How Google + 1 works: The +1 button will appear next to … Continue » -
2010 Top Charlotte Searches
Google Zeitgeist is out for 2010 with the top searches from major U.S. cities. The results reveal insight into how Charlotteans use Google and what we're searching for. Highlights and high volume terms include a heavy dose of students seeking UNCC email and access … Continue » -
Google Zeitgeist 2010 - The Year in Review For Search
The 2010 Google Zeitgeist was released today, capturing the most popular and fastest-growing queries of the year. An added interactive feature allows you to visualize the top searches from around the world, ranging from global events, political figures and celebrities. Now you can … Continue » -
How Integrated Digital Marketing Tactics Influence Brand, Purchase and Engagement
What's the right mix? We are often asked this question of digital marketers. And as you may expect, it depends...on our client's goals and objectives. The right mix of integrated digital marketing tactics - specifically organic, paid search, … Continue » -
What The Microsoft Yahoo! Merger Means For Advertisers
The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete. Advertisers can now reach 33.8% of the U.S. search market totaling 163 million unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners), providing a volume of 5.7 billion … Continue » -
How To Resolve Duplicate Content for SEO
Google defines duplicate content as "substantive blocks of content within or across domains that either completely matches other content or is appreciably similar." But what does duplicate content mean for your site? Duplicate content can result in lower search rankings and decreased link popularity. … Continue »
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