Digital Marketing Blog - Marketer Insight

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ExactTarget Connections 2011 – Blogging Live

By Eric Dudley on Sep 12, 2011

Kyle and I will be attending ExactTarget's annual Connections conference in Indianapolis this week. We'll be blogging live about popular Connections 2011 sessions such as: Digital Impact and the Power of Insight Wikipedia: The Power of One Wiki One Vision. One Team. Be sure … Continue »
Launch of Google Offers Will Challenge Daily Deal Competition

By Kyle Bumgardner on Jun 2, 2011

According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a … Continue »
Google Display: “Watch This Space”

By Kyle Bumgardner on May 24, 2011

Did You Know? More than 40 percent of the ads that Google shows are now display-oriented, non-text ads. Efforts to more aggressively promote their display advertising efforts follow an influx of new innovations and creative campaigns from advertisers and agencies. Learn more about … Continue »
Interview: Radian6 CEO on Future of Social CRM

By Kyle Bumgardner on May 20, 2011

Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6. “With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” chairman and CEO of Salesforce Marc Benioff said in the company’s announcement. 5 Ways Salesforce … Continue »
How Can You Avoid The Social Break-Up?

By Eric Dudley on Feb 28, 2011

Breaking up is hard to do, or so they say. If true, then why do so many consumers 'break-up' with brands by unfollowing, unliking and unsubscribing via Twitter, Facebook and Email? ExactTarget just released “The Social Break-Up,” a study that surveyed more … Continue »
Facebook Sponsored Stories

By Kyle Bumgardner on Feb 22, 2011

Sponsored Stories allows advertisers to turns your page updates, checkins, likes, and activity into promotions. The new ads allow brands to leverage activity that already appears in your news feed and turn them into ads on your sidebar, creating greater visibility for the brand. Sponsored … Continue »

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