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Forward to a Friend 2.0
I was looking at The Most Useful Blogs of 2009 and noticed what is sure to be an interesting new trend - linking blogs to your Twitter account. When the reader clicks the Twitter symbol, they are automatically sent to their account and the retweet is … Continue » -
Retail Increases Search Spending by 9% despite Recession
According to a report by Covario, search spend "surged" during the 2008's fourth quarter with a 43% YOY increase from 2007. The retail sector was one of the big winners during the final quarter of 2008, due in large part to a 9% -12% increase in search spending. We … Continue » -
More Web Development and Display Ad Budgets Moving to Search in 2009
A recent SEMPO survey asked which programs respondents were shifting away from in order to budget for search marketing programs. Not surprisingly, most respondents are shifting away from traditional mediums to fund search marketing; however, marketers are also increasingly shifting away from website development and … Continue » -
Bidding on Trademarks in Your Paid Search Campaign
According to a recent SEMPO study, respondents were asked how they factor their trademarks into their paid placement campaigns. While we generally recommend bidding on trademarks along with natural search ranking, there is a tremendous advantage to controlling the ad copy in the sponsored listing … Continue » -
Are You Tracking New Keyword Search Trends?
Trends in search marketing are changing as market demands change and new consumers enter the space to use the medium. It is important to be able to these research trends and track them relative to our campaigns so as trends emerge, we as marketers can … Continue » -
Case Study: Paid and Organic Search Generate 12% Lift
According to a recent Google study with a luxury vehicle company, paid ads and organic search work together to create a greater lift in visitors. This particular study concluded that adding branded ads brought a 12% increase in terms of driving visitors. Just as marketing programs … Continue » -
How Online Marketers Adjust in Tough Economic Times
The plunge of the stock market last week is certainly a reflection of the weakening economy and dare I finally say recession. Few of us are unaffected that have investments in the market, however, it was encouraging to see the Dow's 11% rebound today! Frankly, I … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue »
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