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Paid Search Maximizes SEO Performance
With the short term understanding and business intelligence that can be extracted from a paid search marketing campaign, SEO performance campaign performance can be maximized. At the root of all search marketing campaigns, a keyword exist. Understanding which keywords result in conversions (whether it … Continue » -
Paid Search to Grow 41% in 2006
One can only conclude that with the anticipated growth of paid search marketing, that the channel must be working. The fact that marketers can easily quantify the return and justify the investment supports the projections. So on to the numbers... The paid search marketing industry, … Continue » -
Google Site Targeting - a direct response or branding tactic?
Google's newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many … Continue »
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