How to Target the New Consumer Online

By Eric Dudley on Nov 15, 2011

Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by … Continue »

How to Build a Case for an Unlimited Search Marketing Budget

By Eric Dudley on Aug 31, 2010

If you're like most marketers, you've likely been confronted with a set budget and have been asked to maximize the return. When it comes to search marketing, what would you say to an unlimited budget being the best … Continue »

Will Twitter’s Promoted Tweets Compete with Google AdWords?

By Eric Dudley on May 4, 2010

Recent announcements from Twitter have created tangible buzz among marketing experts and social media thought leaders. What started with updates to Twitter's homepage and search functionality, has resulted in the launch of a new advertising model that Twitter believes will provide scalable and sustainable revenue … Continue »

How to Optimize Your Landing Pages for Results

By Eric Dudley on Feb 23, 2010

As an online marketer, I'm sure you've tried improving your landing page conversion rate by testing various combinations of headlines, offers, hero images, forms and calls to action. Testing is definitely important for conversion optimization, but have you ever thought of improving your … Continue »

Predictions for Online Marketing in 2010

By Eric Dudley on Jan 19, 2010

We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that� … Continue »

Microsoft and Yahoo! Make a Deal

By Kyle Bumgardner on Jul 29, 2009

Microsoft and Yahoo! just signed a 10 year agreement which will result in Microsoft exclusively powering Yahoo! search. Microsoft has launched a microsite with more information here. Live blogging coverage of Microsoft Yahoo! Press Conference here. The aim is to gain both user support and advertising … Continue »

SES San Jose 2009 - Blogging Live

By Eric Dudley on Jul 24, 2009

Tom, Kyle and I have been invited to the Search Engine Strategies (SES) annual conference in San Jose to participate as guest bloggers next month. We will be collaborating with other leading online marketers to keep abreast of the quickly changing trends to ensure our … Continue »

SES San Jose Updates and New Discounts

By Tom Dressler on Jul 9, 2009

Have you registered for for SES San Jose yet? There will be over 70 sessions covering everything from Analytics to Usability and Testing to PPC and SEO. The keynote speakers include Clay Shirky, Charlene Li and Nicholas Fox of Google. There will also be an Expo … Continue »

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