-
Google Display: “Watch This Space”
Did You Know? More than 40 percent of the ads that Google shows are now display-oriented, non-text ads. Efforts to more aggressively promote their display advertising efforts follow an influx of new innovations and creative campaigns from advertisers and agencies. Learn more about … Continue » -
Black Friday 2010 – Marketing Winners and Losers
Who will win the marketing battle to “ring the cash register” this holiday shopping season? Among the contenders include a stable of mega-brands intent on driving sales. Key themes among this year's “doorbusters” were message consistency and channel integration, highlighted … Continue » -
How to Make Online Video Ads More Effective
Online video advertising is growing at an exponential rate. Check out these stats: In 2010 video spending will reach $1.5 billion, up 48% from last year [eMarketer] Online video advertising and related media spend is forecast at $2.7 billion in 2010, and double-digit growth is projected through 2012 [AccuStream … Continue » -
Marketing the Summer Blockbuster
The recipe for marketing the summer "blockbuster" hasn't changed much over the years: Big names, branded merchandise, action figures and A-listers spread across TV, print, and perhaps even the drive-through window at a local fast food restaurant. But what about online? Below are … Continue »
Digital Thought Leadership
Subscribe to Marketer Insight Blog
