A Call to Action

By Kyle Bumgardner on Jan 6, 2011

Are you excited about the Internet marketing industry and the innovative work the Charlotte marketing community will deliver in 2011? More importantly, do you feel a renewed sense of urgency among local businesses, agencies and media to participate, create and challenge the status quo? Maybe next … Continue »

2010 Top Charlotte Searches

By Kyle Bumgardner on Dec 14, 2010

Google Zeitgeist is out for 2010 with the top searches from major U.S. cities. The results reveal insight into how Charlotteans use Google and what we're searching for. Highlights and high volume terms include a heavy dose of students seeking UNCC email and access … Continue »

Google Zeitgeist 2010 - The Year in Review For Search

By Eric Dudley on Dec 9, 2010

The 2010 Google Zeitgeist was released today, capturing the most popular and fastest-growing queries of the year. An added interactive feature allows you to visualize the top searches from around the world, ranging from global events, political figures and celebrities. Now you can … Continue »

Top 5 Brands of 2010

By Kyle Bumgardner on Dec 7, 2010

2010 was marked by brands embracing alternative advertising tactics to reach new consumers. Tactics that worked include viral videos, social media and innovative ad platforms. Here are 5 brands that got it right this year: Old Spice - Earlier this year I discussed Isaiah Mustafa, … Continue »

2010’s Biggest Online Marketing Trend - And What It Means For You

By Eric Dudley on Dec 3, 2010

We're about to head into the new year, but before we can look ahead...let's take a look back at the year that was. 2010 was a big year for online marketing. Emerging tactics and innovative thinking were abundant, but when I think of 2010 … Continue »

Black Friday 2010 – Marketing Winners and Losers

By Kyle Bumgardner on Nov 30, 2010

Who will win the marketing battle to “ring the cash register” this holiday shopping season? Among the contenders include a stable of mega-brands intent on driving sales. Key themes among this year's “doorbusters” were message consistency and channel integration, highlighted … Continue »

How To Integrate Blogging and Email Marketing

By Kyle Bumgardner on Nov 24, 2010

What if you had a way to integrate two successful and different online tactics to reach a new level of success? Consider extending the reach of your blog and website by creating a monthly email broadcast summarizing the most popular and engaging content. Here's … Continue »

How to Make Online Video Ads More Effective

By Eric Dudley on Nov 18, 2010

Online video advertising is growing at an exponential rate. Check out these stats: In 2010 video spending will reach $1.5 billion, up 48% from last year [eMarketer] Online video advertising and related media spend is forecast at $2.7 billion in 2010, and double-digit growth is projected through 2012 [AccuStream … Continue »