Less is More with Social Media Landing Pages

By Kyle Bumgardner on Nov 25, 2009

Landing pages are typically used in paid search or email marketing campaigns to invoke a single response, promote a specific offer or measure a certain campaign tactic in an isolated environment. Effective landing pages provide visitors with an online experience that gives them relevant information … Continue »

Are You Ready for Mobile Marketing Demand?

By Eric Dudley on Nov 20, 2009

Over 46 million people actively search the mobile web every month. With number like that, it is obvious why Google is buying mobile display advertising start-up AdMob for $750 million. Google is trying to leverage the increasing demand of web-enabled smartphones by being a leader … Continue »

State of BtoB Online Marketing - Connections ‘09

By Eric Dudley on Oct 26, 2009

Last week, I had the privilege of presenting at ExactTarget's Connections '09 conference on the state of B2B online marketing. It was a great opportunity to share the challenges and opportunities facing BtoB marketers today. Below is the presentation: State of BtoB Online Marketing … Continue »

Google Universal Search Includes Posts & Comments

By Eric Dudley on Oct 7, 2009

Google has released yet another blended, a.k.a universal search, feature which includes blog and forum posts to your search result. The user posts are relevant to your search and appear as indents beneath the primary listing with dates next to each result. For … Continue »

How Display Media Retargeting Works

By Kyle Bumgardner on Oct 1, 2009

Display Media Retargeting re-engages the 98 percent of Web browsers who visit a Web site yet don’t convert on their first visit, and can include those who arrive from a search engine. Retargeting is a progressive tactic among marketers looking to more effectively measure and … Continue »

Facebook Direct Response Ads - Get Free Samples!

By Kyle Bumgardner on Sep 14, 2009

Everyone has seen the ads that ask you to Become a Fan and by now, most people overlook them because they provide no value to users. Advertisers have responded to this by displaying ads that provide free samples to those who click on them. One … Continue »

Keynote by Charlene Li on the Future of Search #SESSJ

By Eric Dudley on Aug 28, 2009

Charlene launched right into her keynote of How to Prepare for the Future of Search. What’s changed for Google in 8 years? – it’s a much richer experience... images, video, blogs, etc. And Microsoft’s Bing uses semantics to create a “table of contents.” The … Continue »

In-House SEO Organization #SESSJ

By Eric Dudley on Aug 28, 2009

This interesting Search Engine Strategies session discussed best practices for in-house SEO and included the perspective of Yahoo that has an in-house team for promoting their properties. From an agency perspective, use dashboard with goals, track progress toward goals monthly, hold your team accountable to … Continue »