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Connections 2011: How to Create Magnetic Content & Measurement Framework
Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” … Continue » -
Three Key Elements of Effective Lead Nurturing
One of the essential roles of marketing is to support the sales team, often with the primary goal of generating leads. While acquiring leads is important, identifying which contacts are qualified prospects and establishing a dialogue with them is equally valuable. That’s where … Continue » -
How Effective is B2B Search Marketing for Driving Leads?
It probably wouldn't surprise you that B2B marketers are continuing to shift dollars to digital marketing. But did you know that B2B marketers are allocating on average 10% of their marketing budget to Search Marketing? How does that compare to your Search Marketing … Continue » -
Interview: Radian6 CEO on Future of Social CRM
Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6. “With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” chairman and CEO of Salesforce Marc Benioff said in the company’s announcement. 5 Ways Salesforce … Continue » -
Marketing Art and/or Science?
Many traditional marketers describe marketing as art, driven solely by imagery, emotion and unpredictable response. As a result, the art of marketing avoids accountability and fails to adjust to changes in consumer behavior or poorly directed campaigns. Some modern marketers suggest marketing is strictly science, … Continue » -
Dynamics of Marketing Ecosystems
Ecosystems are everywhere. In nature, living and non-living organisms interact and respond to related events. New elements introduced into an ecosystem tend to have a “disruptive effect” on the entire community. Cause and effect is continuous. The ability of ecosystems to recover from … Continue » -
Join Us At #NexusCafe, A Weekly Chat for Marketers
WebsiteBiz will take part in it's first 'Twitterview' (or Twitter interview, for those not up-to-date with the Twitter lingo). We will be 'twitterviewed' by @ETNexus in this week's installment of the newly created Nexus Cafe, a weekly Twitter chat for all things digital … Continue » -
Top 5 Digital Marketing Resolutions for 2011
It's absolutely imperative that digital marketers stay ahead of the game in the ever evolving digital marketing arena. And 2011 is no different. As customers turn to Facebook, Twitter, mobile and email more than ever, it's key to meet them where they are to … Continue »
Digital Thought Leadership
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