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How to Approach Mobile Marketing in 2012 and Win
Mobile is Big and It's Getting Bigger 44% of U.S. consumers will own a smartphone by the end 2012, according to a recent eMarketer survey on top trends, and 55 million will be using tablets to access the internet. As of June 2011, there were over 320 million … Continue » -
Why 2012 Online Advertising will Surpass Print, but not TV
Online advertising spending will surpass print advertising for the first time this year, according to a study released this week by eMarketer. With total ad spending expected to increase more than 6% in 2012, to $169.5B, online advertising spending is expected to increase 23%. Although 20%+ year over year … Continue » -
How to Target the New Consumer Online
Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by … Continue » -
How Google Got Fresh: The Latest Algorithm Update
Google’s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to ‘giving you fresher, more recent search results’. Like their metaphor of warm oven-baked cookies, they conveyed ‘search results are better relevant and recent … Continue » -
How QR Codes Help Align Off- and Online Marketing
Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile, … Continue » -
Why Your Online Marketing Strategy is a Game Changer
It wasn’t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over, … Continue » -
Connections 2011: How to Create Magnetic Content & Measurement Framework
Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” … Continue » -
Understanding which Social Media Platforms Align with Your Goals
Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing. How do you determine which Social Media platforms to utilize? This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns … Continue »
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