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Mobile Advertising Just Got (Really) Interesting with Apple iAds
Apple is entering the mobile display marketing space with the announcement of iAd. What will this mean to other mobile marketing options for advertisers? iAd is based on the premise that people are not using ‘search’ as much as they are … Continue » -
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
Are You Ready for Mobile Marketing Demand?
Over 46 million people actively search the mobile web every month. With number like that, it is obvious why Google is buying mobile display advertising start-up AdMob for $750 million. Google is trying to leverage the increasing demand of web-enabled smartphones by being a leader … Continue »
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