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How to Approach Mobile Marketing in 2012 and Win
Mobile is Big and It's Getting Bigger 44% of U.S. consumers will own a smartphone by the end 2012, according to a recent eMarketer survey on top trends, and 55 million will be using tablets to access the internet. As of June 2011, there were over 320 million … Continue » -
How QR Codes Help Align Off- and Online Marketing
Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile, … Continue » -
Launch of Google Offers Will Challenge Daily Deal Competition
According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a … Continue » -
Chipotle’s Integrated Social, Mobile, TV and Web BOGO Drives Exposure & Engagement
Last month Chipotle ran a BOGO promotion for a new NBC show on Facebook. Anyone who watched the 90-second video promoting NBC's new show America's Next Great Restaurant was able to get a Chipotle coupon in return. The chain's founder and … Continue » -
Top 5 Digital Marketing Resolutions for 2011
It's absolutely imperative that digital marketers stay ahead of the game in the ever evolving digital marketing arena. And 2011 is no different. As customers turn to Facebook, Twitter, mobile and email more than ever, it's key to meet them where they are to … Continue » -
How Online Factors Into Holiday Shopping This Season
With many people dealing with tight budgets this year, marketers need to know how customers plan to use the online channel for their holiday shopping. A recent eMarketer study breaks down how customers are using the online channel to make purchasing decisions this … Continue » -
Marketing the Summer Blockbuster
The recipe for marketing the summer "blockbuster" hasn't changed much over the years: Big names, branded merchandise, action figures and A-listers spread across TV, print, and perhaps even the drive-through window at a local fast food restaurant. But what about online? Below are … Continue » -
Where Do Your Customers Start Their Day?
Understanding where your audience spends time online is the most important factor in delivering the right message at the right time. But, to reach your customers during their daily routine requires an integrated approach and careful alignment of messaging across channels. For most people, the … Continue »
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